It doesn’t get more hard core than the Canadian launch of L.A.’s mega brand Affliction. A favourite with A-listers, rock bands and athletes, the rock ‘n’ roll edgy fashions cater to consumers who love to live fast. Life in the fast lane was at its best when the brand rolled out the black carpet and lined the street with Harley Davidsons. It was an unforgettable evening of signature cocktails, 5-star food, hip shaking music and sexy models adorned in Affliction’s trademark fashions. Held at Montreal’s hotspot Buonanotte, the event was hosted by UFC Champion, Canadian Athlete of the Year Georges St-Pierre and included many renowned UFC fighters like Lightweight Champion Frankie Edgar. It was a full-on frenzy as everyone vied for a glimpse of St-Pierre and other VIP guests including: Canadian rocker Jonas, Platinum R&B recording artist Massari and actor Stephen Dorff.