It’s not every brand that has the power to turn Canadians into cross border smugglers. For all those Sweet Pea lovers, Rev heralded the arrival of ultimate pampering destination, Bath & Body Works in Canada. The much anticipated grand opening was met with an out-pouring of loyal fans who stood in line just to get their beloved body lotions and pampering products. There was a private media event followed by a jam-packed consumer event. Both events allowed guests to meet the experts and visionaries in the areas of home fragrance, aromatherapy and sleep, and fragrance. Guests were treated to hand massages, created their own mentha lip balm, and received personalized sleep consultation from the renowned Sleep Doctor, Dr. Breus. Bath & Body Works also partnered with shopping magazine, LOULOU to promote the event and treat the first 200 readers with preloaded gift cards with a value ranging from $10 to $100.