When The Pussycat Dolls lingerie, “Shhh…by Robin Antin” came purring to La Senza stores across Canada, Rev let the cat out of the bag and had everyone everyone talking. The media frenzy included the likes of Etalk, Muchmusic, Breakfast Television, Global’s Morning Show, Steven & Chris and MTV to Cityline, The Hour, Fashion Television, CHCH News, CBC’s Living Toronto, and E! Entertainment.
The media were not the only ones to partake in the launch initiatives, customers and fans were treated to a Meet & Greet with the award-winning music group’s creator Robin Antin. And just to skyrocket the excitement quotient, pop sensations Girlicious stopped by for a surprise visit to the delight of fans. It was a pure overload of lingerie and excitement at La Senza.