Mass pandomium is the only way to describe it as thousands of loyal screaming fans took over the Toronto Eaton Centre. The reason? The national launch of Zoey 101, a fun new clothing line based on the fashionable Family Channel tween series Zoey 101, starring Jamie Lynn Spears as “Zoey”. Sold exclusively by La Senza Girl stores across Canada, the event kicked off back-to-school shopping madness. The young Miss Spears shopped La Senza Girl’s hip and happening store before meeting fans who had camped out for hours just to catch a glimpse of the mega teen-star. It was a special day dedicated to celebrating young fashionistas!